I am looking to do some marketing of my handyman business and wonder if it pays to advertise under the local business listings in major search engines like yahoo or google.

You can try, if its not too expensive, it might be worth it. It will be a write off, so spending the monies shouldnt be your main concern…

I would just worry that it wouldnt provide you with the business you are looking for…

Are you advertising in local papers? Signs on your truck? (You can get signs made on magnet sheets, that are easily removed and placed on again.) ALso make up posters and post them on local bulletin boards…

Good Luck!

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