Did you know that over 80% of consumers are using the Internet to look for products and services that they need right now? And yet over 40% of local businesses still do not have a website. If you are a small business owner, now is the time to set up your website in order to grab up the customers that are searching for your products and services.

You may currently have a listing in the Yellow Pages, but this book is quickly becoming out of date. With 80% of homes in the United States having at least one computer, it only stands to reason that if you have a brick-and-mortar business, that you also have a website. When a person decides that they are interested in purchasing a product, the first thing they do is jump onto their computer and type the keywords related to the product they are looking for into search engines such as Google. This allows them to have access to a full page of results that offer them information on exactly what they are looking for.

If your business is not displayed on this first page of search results, then you are leaving money on the table. Google takes its users seriously. They have come up with complex algorithms that delivers to their users relevant results when searching for information. Having your business come up in those search results when people are looking for products and information related to what you have to offer will bring you lots of potential customers.

60% of local businesses have a website online. If they have properly optimized their website, they will have a huge advantage over all other local businesses. With Google’s complex algorithms, when a person does a search from within a certain location, the results that are returned to them are of local businesses related to the product they are searching for. However, if any one of those 60% of local businesses have not optimize their website properly, they will be left out of the search results. They are essentially, missing out on potential customers. They will absolutely have no chance of getting this targeted traffic and gaining new customers.

If you do not have a website that is capable of being displayed within Google local search results, then you are letting potential customers customers slip right through your fingers. It is time to open up your eyes and become aware of the changing times that are here and now.