Just been reading an article called “21 On-Site SEO Tips You Can Give to Your Online Copywriter” by Kevin Gibbons. For more detail please find the article on this blog: http://www.seoptimise.com/blog/2009/11/10-seo-copywriting-tips-beginners-guide.html

In summary the article advocates good SEO Practice in that it addresses the key SEO elements for any published article or blog post. Aspects like title tags, meta description, headings, linking, keyword density are sensibly addressed and it provides an extremely good guideline for any new SEO person. Well done Kevin.

However I have a problem with this approach. If you provide any copywriter worth his or her salt with these guidelines, they will laugh at you dear business owner. A copywriter cannot write for the search engines. A copywriter needs to get into the mind of a customer or visitor and guide the visitor down a path to a specific goal – be it a subscription or a sale. Writing for search engines will most certainly not attain that goal – forget it.

Let the copywriters write. Let the SEO experts do SEO optimization. Let the marketers market, but please oh please do not ask a copywriter to write copy to SEO specifications – humbug!

Leon