Like patrons at a bar, every website is different. While there are basic strategies and tactics most websites need, there’s no SEO formula that will work for each and every one. Are you spending time every day making your website better? Are you being authentic and putting yourself out there in your blog or newsletter? Are you thinking about each and every potential customer, client or user of your website and making sure your website has exactly what they need? And are you working your butt off to do all this?