– different file formats

- mpeg – A multiplexed (audio and video combined) MPEG-1 or MPEG-2 file mpeg was not developed for any particular operating system

- wmv – windows media video file

- qt – quicktime movie

- mov – designed initially for the Mac platform but is now usable via a plugin and helper application on most other operating systems

- avi – audio/video interleaved. Originally developed as a rival to Quicktime format for Windows machines but will be playable on most computers via helpers and plug ins

- rm – archetypical streamed video files basic player can still be downloaded for free at http://www.real.com/. You can also use the files as non streamed format, but they are not so well designed for that

– video can better illustrate your product and service benefits by showing them what it can do for them and telling them yourself, in person via the video

– visually eye catching directs your reader where you want them to go and then holds their attention for you to get your message across

– studies show that using video increases conversion rates

– a video can enhance your sales letter, and in many cases it can replace it all together

– videos help to explain points that are very difficult to explain in plain textual writing, even with the best copywriters sometimes it is difficult to get your message across

– easier for a visitor to visually see a demonstration on a help topic or tutorial as opposed to just reading about it