The first step you need to take in promoting your site is to let the search engines know that it exists. By submitting your site to search engines, you are letting them know of your presence. Once the search engines are aware of your site they add your site address to the web crawler queue. Once you are added to the queue your site will be visited and crawled for site scanning and indexing.

Search engine business is tricky. They are always evolving and changing. There are actually no guarantees that your site will be at top of any search engine. Businesses have complete staffs dedicated to search engine optimization (SEO). Some of these business have become very good at their jobs and offer services that are well worth the investment and getting your site ranked on the first page of Google, MSN, Bing, and Yahoo. But also be advised that this industry is over crowded with rip-off artists that will take advantage of site owners that are not very technical or do not understand SEO. If you are looking into having search engine experts get your site ranked, be sure to do your homework to make sure they are a reputable business.