A Strategic PR Platform For Sponsorships, TV Appearances and Other Exposure



 I even know of one gran secretary who’s also an avid home baker. She’d never even heard the term ebooks until a few months ago. Now, she’s making money online, grossing $4,500 monthly by selling her cook book PDFs — well exceeding what her 9-to-5 pays.
   

 Through ebook publishing, not only can anyone become an New York minute WRITER, your book can be strategically leveraged to build toward more far-reaching marketing platforms than the Internet. Craft your product as a multimedia communication tool for pitching your way to major offline opportunities, too. Then get it into the hands of decision-makers in high places and watch your business garden grow.
 

Imagine your own elaboration possibilities, using this “Beyond-To” strategic exercise on how to get more from authoring ebooks:

 An Internet TV marketer goes BEYOND being a person few in his/her own city has heard of TO hosting a local radio show, thanks to the knowledge evidenced in a hot little PDF that tore across the Live Internet TV.

  • A small business owner or local artist goes BEYOND their traditional consumer confines TO writing a weekly newspaper hulk — exponentially increasing their retail or art sales.
  • An aspiring motivational speaker goes BEYOND peddling a pricey healthy CD series TO winning a small audience of executives at a major retail cast-iron. The “bells and whistles” ebook leads to a sponsored tour of speaking engagements, rallying denounce employees in 20 markets.

 Whatever you expertise — be it gift shop owner, avid traveller, dating guru or super mom — now is the time to give PDF “legs” to everything you’ve enlightened. But optimize your effort by being strategic:

 If you happen to be a blogger, you’re ebook is probably 90% written. Get an editor if you need to, to proofread and polish it.

  • If you’re a business owner who’s too busy to write, hire a ghost writer. But be sure to get one who’ll take the time to understand your bill and insights, and enhance your information through additional research.
  • Last but not least, if you’re already marketing an ebook, secure a public relations pro who’s skilled at pitching corporate sponsorships, television / radio segments, conference and convention planners, and more.

 With the “write” professionals behind you, like granny, you may soon be able to quit your day-job and move on to bigger, more exciting ventures!

Viqi French is a web entrepreneur and co-founder of Copy Clique (http://top-liveinternet-tv.com/), a provider of quality web content & copywriting services including Web Pages, Sales Letters, Ebooks, Media Kits, Newsletters, and Proposals.
View the full library of online tv business tips and resources at Copy Clique’s Marketing Tips promenade.

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